The farmers of Javathumalai and Magasool Agro Pvt Ltd bring you Manavari – a range of high quality, pesticide-free millets, millets-based products and wild honey. Small millets are rich in nutrients and fiber, and have low glycemic indices . Their cultivation takes less water and leaves a smaller environmental footprint. Most of all they taste great !!! Browse through our products and place an order now.

Manavari is an effort to bring high quality, pesticide free, rain-fed (low environment impact) foods from farm to fork at affordable prices to consumers and remunerative profits for farmers.

Millets require very little water, are more nutritious than rice and wheat, have high fiber content and low glycemic index (especially good for diabetes patients). Millets are slowly becoming a part of the urban diet again and consumption grew by 25% between 2001 and 2012 (Michael Raj and Shanmugam 2013). Unfortunately, support for millets is weak. Millets farmers typically belong to the weakest segments of society, using subsistence farming methods and depending on rains for irrigation. Further, in rain-fed regions such as Javvadi Malai (Thiruvannamalai district), there is a gap of 200 to 500% between the price a millet farmer receives, and what his/her processed millet produce sells for in the urban markets.

Magasool Agro Private Ltd aims to address some of the market distortions and increase farmer profitability in a sustainable manner. We source directly from farmers at 10% higher rates than the prevailing market and share profits. Partnering with Magasool Agro Pvt Ltd is always a win for farmers and consumers.

The Team

Farmer Partners

Magasool procures directly from tribal farmers of Javathumalai at higher rates than the market and shares profits.

Operations In-charge

Anbutamizhkumaran is a small farmer from Polur and has been part of Magasool Agro Pvt since incorporation. He supervises procurement, procurement and sales single-handedly.

Processing Unit

The processing unit is setup in village near the town Polur (Thiruvannamalai District) in Tamil Nadu. Raw material procured from farmers is brought to the mill, cleaned, processed and packaged. Samples from each batch are sent food testing labs for ensuring that all our products are pesticide free.

Founders

   

Ajay and Jayaram have been involved in various farmer initiatives for the last 7 years.

Invetstors

   

We have been very generously supported by IIM Calcutta Innovation Park and Aruna Rajan.

Banker